Cursory
technologies
Cursory
technologies
Project
Overview
01
Project Detials
Client: Cursory Tech
Project: Website Redesign
Role: UI Designer
Tools Used: Figma
Objective
Cursory Tech is a leading technology company specializing in innovative solutions for digital transformation. The existing website lacked modern design aesthetics, user engagement, and a clear representation of its expertise. The objective was to redesign the website to enhance user experience (UX), improve visual appeal, and effectively communicate the brand's vision and services.
Challenges
-> Outdated Design - The previous website did not reflect the latest trends and standards in web design, leading to a lack of engagement and visual appeal.
-> Inefficient Navigation - Users were finding it difficult to locate relevant information quickly, causing high bounce rates.
-> Low Conversion Rates - The site's minimal interactivity and unclear calls-to-action (CTAs) were preventing potential leads from converting.
-> Cluttered Content - The old design featured poorly structured content, which overwhelmed visitors and made it hard to focus on key information.
Key Improvements in the Redesign
-> Aesthetic Overhaul: Modern color scheme, bold typography, and high-quality visuals for a professional look.
-> Simplified Navigation: Intuitive menus and enhanced search to make information easy to find.
-> Engaging Interface: A captivating hero section, interactive elements, and smooth animations.
-> Optimized Content Structure: Clear, benefit-driven service pages, prominent testimonials, and a dynamic blog layout.
-> Performance and Accessibility: Fully responsive design, fast loading speed, and inclusive features for a seamless user experience across all devices.
icons
User research user journey map
02
To better understand user needs for Cursory Technologies, we conducted:
-> Surveys and Interviews: Engaged with tech professionals, business owners, and industry stakeholders to uncover pain points, desired features, and expectations for tech solutions.
-> Competitive Analysis: Analyzed leading tech solution providers and platforms to identify strengths, gaps, and opportunities to create a more innovative and user-friendly experience.
PAIN POINTS
-> Fragmented workflows across multiple tools.
-> Difficulty integrating existing systems.
-> Lack of real-time insights into project progress.
GOALS
-> Streamline team collaboration and communication.
-> Adopt innovative tools to stay ahead of the competition.
-> Ensure secure and efficient project management.
PERSONALITY
Independent
Team player
Messy
Organized
Busy
Time rich
Analytical
Creative
Introvert
Extrovert
Alex Morgan
Alex has a strong technical background and founded their company five years ago. They focus on adopting scalable and efficient technology to improve business operations. Alex is always looking for tools that can optimize workflows, increase productivity, and keep their team connected.
Age
35
location
San Francisco, CA
Role
Founder of a mid-sized software company
Design
process
03
Low-Fidelity Wireframe
High-Fidelity Wireframe
Website
Figma
Project
Overview
01
Project Detials
Client: Cursory Tech
Project: Website Redesign
Role: UI Designer
Tools Used: Figma
objective
Cursory Tech is a leading technology company specializing in innovative solutions for digital transformation. The existing website lacked modern design aesthetics, user engagement, and a clear representation of its expertise. The objective was to redesign the website to enhance user experience (UX), improve visual appeal, and effectively communicate the brand's vision and services.
Challenges
-> Outdated Design - The previous website did not reflect the latest trends and standards in web design, leading to a lack of engagement and visual appeal.
-> Inefficient Navigation - Users were finding it difficult to locate relevant information quickly, causing high bounce rates.
-> Low Conversion Rates - The site's minimal interactivity and unclear calls-to-action (CTAs) were preventing potential leads from converting.
-> Cluttered Content - The old design featured poorly structured content, which overwhelmed visitors and made it hard to focus on key information.
Key Improvements in the Redesign
-> Aesthetic Overhaul: Modern color scheme, bold typography, and high-quality visuals for a professional look.
-> Simplified Navigation: Intuitive menus and enhanced search to make information easy to find.
-> Engaging Interface: A captivating hero section, interactive elements, and smooth animations.
-> Optimized Content Structure: Clear, benefit-driven service pages, prominent testimonials, and a dynamic blog layout.
-> Performance and Accessibility: Fully responsive design, fast loading speed, and inclusive features for a seamless user experience across all devices.
icons
Figma
Website
User research
user journey map
02
To better understand user needs, we conducted:
-> Surveys and Interviews: Engaged with individuals, business owners, and tax professionals to gather pain points and feature requirements.
-> Competitive Analysis: Reviewed existing tax software like TurboTax, H&R Block, and QuickBooks to identify common issues and areas for improvement.
Age
35
location
San Francisco, CA
Role
Founder of a mid-sized software company
Alex Morgan
Alex has a strong technical background and founded their company five years ago. They focus on adopting scalable and efficient technology to improve business operations. Alex is always looking for tools that can optimize workflows, increase productivity, and keep their team connected.
PERSONALITY
Independent
Team player
Messy
Organized
Busy
Time rich
Analytical
Creative
Introvert
Extrovert
PAIN POINTS
-> Fragmented workflows across multiple tools.
-> Difficulty integrating existing systems.
-> Lack of real-time insights into project progress.
GOALS
-> Streamline team collaboration and communication.
-> Adopt innovative tools to stay ahead of the competition.
-> Ensure secure and efficient project management.
Age
35
location
San Francisco, CA
Role
Founder of a mid-sized software company
Alex Morgan
Alex has a strong technical background and founded their company five years ago. They focus on adopting scalable and efficient technology to improve business operations. Alex is always looking for tools that can optimize workflows, increase productivity, and keep their team connected.
PERSONALITY
Independent
Team player
Messy
Organized
Busy
Time rich
Analytical
Creative
Introvert
Extrovert
PAIN POINTS
-> Fragmented workflows across multiple tools.
-> Difficulty integrating existing systems.
-> Lack of real-time insights into project progress.
GOALS
-> Streamline team collaboration and communication.
-> Adopt innovative tools to stay ahead of the competition.
-> Ensure secure and efficient project management.
Design
process
03
Low-Fidelity Wireframe
High-Fidelity Wireframe
Mockup
04
Cursory
technologies
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